BHM GROUP LAUNCHES PAN AFRICAN DIGITAL AGENCY
One of Nigeria’s leading Media and Public Relations agencies, Blackhouse Media has launched a new company called ID Africa.
According to the founder Ayeni Adekunle, the new agency situated in Lagos, is a “social and digital marketing agency”
BHM is a major advocate of social PR – a practice that prioritizes the use of C2C conversations in driving advocacy and telling brand stories. The agency is a digital PR leader in Nigeria, in an industry that’s just slowly waking up to the opportunities technology and trends provide.
ID Africa is a creative, social and digital marketing agency specializing in the customization of brand communication in specific target markets, and the use of stories and conversations to engage audiences.
The company is part of the BHM Group, which is home to Nigerian Entertainment Today and Blackhouse Media.
In 2014, BHM introduced Nigeria’s first mobile application in the media and PR industry, and, according to data from its digital department, the company recorded over one billion (1bn) social impressions from different campaigns during the year.
Speaking further, Ayeni says “Brands should not only tell their stories, they must have a passionate community of consumers who are believers and evangelists, happy to share their experience and convert even the worst skeptic. The combination of great social technology and cool content are the sine qua non for achieving this.”
ID Africa aims to fill the gap left by digital marketing firms across Africa who currently offers only the most generic of marketing and digital ad services. This it hopes to achieve by leveraging on the often-overlooked Internet business community in Nigeria reported to be growing by up to 50% annually.