Do you know Alexander Amosu? Well for those who don’t have a clue, I’ll refer you to the UBA sponsored series – ‘Dragon Den’ where he featured as one of the investors of the show – with the intent to bear the financial burden of any smart head that could come up with a business idea as required by the organizers.
Well, for those that have heard the name before ‘Dragon’s Den’, you know Alex Amosu was notable for the ‘Ice on your phone’ business. He created the world’s most expensive phones – diamond-encrusted Blackberry pearl and Apple iPhone. He also made the limited edition diamond Mont Blanc handcrafted pen. He was the first person in Europe to create urban ringtones; he created the first ringtones book and software (called Polywap 2.1) which allows users send ringtones around the world from a PC. He started the world’s first mobile video community site – Mobsvideo.com where users could upload and share content.
The news is that the 34 year old Nigerian is storming his motherland on the axis of MTN to unfold the world’s most expensive suit. This venture was first unveiled on April 22, 2009, in Pall Mall, London. The suits we learnt are from gold thread, Himalayan Pashmina, Qiviuk and Vicuna; it took over 80 hours and over 5,000 stitches to create.
After introducing these lines of luxury wears, the name – Alex Amosu got appended into the Guinness World Records, with his innovation attracting several reviews from some of the world’s biggest media organisations. Already, some of the world’s biggest spenders like – tycoons Duncan Bannatyne, James Caan and Formular 1 driver Adrian Sutil (to mention a few) are on his list of clients.
The unveiling of these luxury wears will take place at a secret location in Lagos, Nigeria on December 5, 2009. Apart from London and Lagos, these valuable suits will also be launched in New York and Abu Dhabi.
Even if Nigeria did not win the Under-17 World Cup, it don’t change the fact that Nigerians are setting standards around the world in different industries and endeavours – emerging first class in the academia; achieving unprecedented feats in science and technology; setting new records in sports and lifestyle; dominating the arena of business and enterprise; and showing the world that remarkable talents are embedded in the DNA of the African.
Using the world’s most luxurious fabrics is paramount to the quality of Alexander Amosu. One such fibre is Vicuna; a rare wild South American Camelid which only produces enough wool for shearing every three years. Another fibre used in the collection is Qiviuk; the world’s most expensive wool, gathered from the Arctic muskox, which sheds its coat once a year. Together, blended with Pashmina from the high mountain plateaus of the Himalaya’s they create the world’s most luxurious cloth: Vanquish II. Due to the rarity of these fibres and the care which is taken to safeguard the well-being of the animals that produce them (these animals are not hunted but cared for in their natural environments), only enough wool can be gathered to make 300 suits in the world. Other exclusive fabrics selected by Alexander Amosu include Kirgyz White and Pashmina blended with the rarest silks.
The addition of nine 18 carat gold and pave set diamond buttons complete the suit, which is said to move with an unmistakable fluidity. As well as the detail within the suit, customers who indulge in the Alexander Amosu collection will immediately reap the rewards of the luxury lifestyle that accompanies their purchase which include a 1 hour flight by private jet to anywhere in the world by Cloud9, 1 year free wealth management from Cheviot Asset Management and a 24 hr Global Concierge service.
Alexander Amosu will offer discerning clientele the ultimate in bespoke tailoring. A highly trained tailor with over 20 years experience will craft each suit by hand. The Alexander Amosu commitment is for each suit to be a work of art created using only the finest fabric and dedicated workmanship. Bespoke suits are available for both men and women alongside luxury bespoke shirts.
One key element to Alexander Amosu is the timing in which the final product can be measured, fitted and created. With clients increasingly time poor, creating the perfect suit in a professional, convenient and swift process is hugely important. Alexander Amosu offers a process which, from measurement to fitting can be completed in only two days. Following an initial measurement the client is visited as soon as the very next day, by the tailor, where the fitting will be carried out. The only further meeting needed is that to make any final alterations. All of this can be carried out in the client’s home, anywhere in the world. This service is something that no other Savile Row tailor can offer, making the Alexander Amosu experience not only the best but the most seamless available.
Alexander Amosu explains, “Buying an Alexander Amosu suit is the ultimate in luxury. We create the finest bespoke suits using fabrics which emphasise character, style and individuality. I firmly believe that in the wake of the recession, there is still a demand for uncompromising quality. We might not be catering to everyone, but the people who buy Alexander Amosu want to wear the very best suits in the world.”
Customers who have already placed orders for the suits include business tycoons Duncan Bannatyne and James Caan as well as Formula One driver Adrian Sutil.
34 FACTS ABOUT ALEXANDER AMOSU
• Alexander Amosu was born on June 21 1975 at Royal Free Hospital in Hampstead, London weighing just under 6bls
• At the age of 12, he earned 10 pounds a week doing paper work
• He started his first business at the age of 15 holding school football, basketball and table tournaments.
• As a DJ, he started promotion playing at house parties and at a Nightclub called Shadow King Crew, earning 250 Pounds per show.
• The prince Trust awarded him a grant to start a new business after he had drafted a business plan which they found impressive. This resulted in him starting a cleaning company called Home Care.
• He was the first person to start Urban ringtones all over Europe at age 24
• He made his first Millions at the age of 25.
• He started publishing a magazine – ICON Magazine when he was 26.
• Amosu was awarded ‘African Best Entrepreneur” at the gathering of Africa’s Best” in August 2003
• He created the first ringtones book and software Polywap 2.1 that allows you to send ringtones around the world from your PC.
• He hosted his first TV show- Rich and Famous at the age of 28.
• Amosu is a motivational speaker at schools, colleges and Business seminars.
• He started the world first mobile video community site, Mobsvideo.com, where you can upload and share contents.
• He launched Mobsworld, a mobile playground for phones in 2005.
• He is a partner and Investor in Screen Nation Awards, the first Black film and Television awards in the UK.
• He generates an annual turnover in excess of One million Pounds.
• While studying, Alexander worked part time in retailers such as the electrical store Tandy and the fast food chain Pizza Hut.
• He wrote his first business plan at the age of 19.
• Alexander studied Aeronautics at first St. Alban’s College and the Queen Mary of Westfield University.
• He was the first person to create Free Ringtone Day, where his company has over 75,000 orders a day in June 2002.
• His company, RnB World currently offers the broadest spectrum of ring tones and graphics, ranging from Pop and Garage to Yoruba and Italian.
• For a second year in a row, Mr. Alexander Amosu is on the top Britain’s 100 most influential black Britons.
• Alexander Amosu is now in Guinness World Records books for creating the world most expensive suit.
• Alexander Amosu was awarded with the honorary degree of Doctor of Business Administration by his old university London Metropolitan University.
• He recently launched his Luxury suit Line called “Alexander Amosu”. The lunch unveils the most expensive suit in the world, which cost a whopping 70,000 Pounds.
• His Alexander Amosu’s 240,000 Pounds Diamond Encrusted BlackBerry Curve 8900 is the world’s most expensive.
• His first article was in Tense Magazine in September 2003. The article was titled “ Gadget man”
• The world most expensive suit was unveiled on Wednesday April 22, 2009 in Pall Mall, London.
• He bought his first Mobile Phone Nokia 3210 and on there was a composer function, were he started to compose his first ring tone (Big Pimping by Jay – Z).
• He is married with two kids.
• Alexander Amosu is a highly trained tailor with over 20 years experience and will craft each suit by hand
• Guardian Nigeria named him master of ringtone on October 26, 2003
• He has been ranked number 98 in the UK’s most powerful British business people in technology and telecoms
• He was also listed amongst the top 40 in the Sunday times top 40