‘FRANCHISE CELEBRITY’ BY MO’CHEDDAH

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Mo'Cheddah is just about one female act that got as much attention as she demanded in recent time. Since her glamorous debut on Knighthouse's "Finest" alongside Teeto and Sauce Kid in 2009, the self-acclaimed 'Franchise Celebrity' has not come short of expectation. Talking about the phrase – 'Franchise Celebrity', her debut album dropped yesterday (Wednesday, 20-10-2010) and the title is exactly what it is – FRANCHISE CELEBRITY.

'Franchise Celebrity' is an album loaded with beautiful renditions, carefully selected collaborations and brilliantly laced beats. However, it is amazing that DJ Clem solely produced 90 percent of the album while Legendury Beats produced "Ko Maa Roll" and Lanre Saver co-produced "What's Your Fuji" with DJ Clem.

"Gbedu" produced by Lanre Saver leads the 14 track and 1 bonus album. "Uncensored", one of the solo singles that built led the eventual album comes next – different percussions, fast tempo and yet, clear delivery. Running after the beat could have been disastrous but she maintained a reasonable pace, which makes the beat and voice stand at par. Playing to "Follow, Follow" at home may be such a bad idea because I see Alanta, breakdance, skank, and what have you? It's a groovy/club joint and if you don't have enough space to move to this song, just press the 'skip' button. The next song is a duet – "Best Friend" featuring Willy Bang. Although the beat reminds you of "Rock & Roll" by Rhymzo (2006) but the application of other elements of sound clarifies both beats. New kid Willy Bang leads this song while Mo'cheddah follows closely, making it difficult for a regular listener to notice the disparity in the depth of their voices.

The last single released before the album is "Ko Maa Roll" and it's still as hot as you can agree. The song, which was produced by Legendury Beats starts with the talking drums (playing softly) before the tenor drums, hi-hats, heavy bass and other percussions came through, chauffeuring the tempo to the fast lane. Another song that has earned appreciable nods and reviews across the local music scene is "If You Want Me" featuring Othello and it's sitting pretty cool at number 6 on the album. Mo'Cheddah makes Highlife sound like the new cool on "No Be Money". The song ends on a funny note but you have to listen yourself to catch the joke. She goes hard on "Wole Pelu Change" (Freestyle) but I would rather we leave it as a skit that it is meant to be.

Track 9 – "What's Your Fuji" is Fuji music delivered in a revamped manner. This song is more of a chant as the bridge and hook comes repeatedly, making you forget any other thing that has been said on the verses. The effect of this song is unpredictable but I'll say it depends on the listeners state of mind: some will skip over while some will groove to it. At number 10 is "In The Morning" featuring "10 Over 10" rapper, Naeto C. This track is actually a love song wrapped in rhythm and poetry – if you catch my drift. Saying Mo'Cheddah is gifted and versatile will be stating the obvious, ain't it? Well, she flaunts this on "Maybe" and in a convincing way. She kills it from the lyrics, fluid delivery to DJ Clem's guitar strums and drums; this is a love song for the lover-fans to cuddle.

If there is one thing Nigeria needs, even at this sensitive democratic time, it is U.N.I.T.Y. On "United", Mo'Cheddah paints a personified and third party picture articulating the message. If you think the party has been a boring one so far, you may have a rethink when "Free Worship (Part 1)" hits the speakers. This is a Gospel medley that you can rock to anywhere – club, church, traffic, work, kitchen and even in your toilet.

Late Dagrin makes a lyrical cameo on "Thank You", officially closing the curtain of the 'Franchise Celebrity' album by Mo'Cheddah. However, she adds "Shampoo" alongside Chuddy K as a bonus track for those who love the song for keeps. After all said and done, 'Franchise Celebrity' is evidence of hard work and if it took about 3 years to achieve, then it is worth it. It is a dynamic collection of Rap, R&B, Gospel, Highlife, Contemporary and Pop music.

From the Jarmzone 'Franchise Celebrity' scores 3½/5.

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