Since Nigerian Idol debuted on TV on Sunday November 21, 2010, TV audiences in Nigeria, UK and USA have been treated to the highs and lows of hopefuls who trooped out to audition for the music reality show.
It’s been a roller coaster, some contestants have cried at being rejected, some have taken rejection with a pinch of salt, others have even lied that they were going to the dream studios when the reverse was the case – one particular contestant even ran away from the camera after being rejected, and then others have been given the much desired Golden ticket.
But in the midst of all these, at the end of the raw auditions, Nigerian Idol judges have one thing on their mind – Getting a hundred hopefuls to the Dream studios in Lagos.
According to Rotimi Pedro MD of Optima Media Group “Going by the number of reality TV shows in Nigeria, singing happens to be a major talent in this part of the world, and Nigerian Idol is ready to showcase the best of them to the world – We are starting with 100, after which we’d cut them to 50, and then the final 10 will slug it out for the grand prize – The quality of talent is exciting; I believe truly that Nigeria is blessed!”
Like Kelly Clarkson, Ruben Studdard, David Cook, Omawumi and Timi Dakolo, the journey to being the next Idol begins with getting a golden ticket at the raw auditions.
“Getting the golden ticket guarantees one thing, you are going to the dream studios, but this is not the end of the race. There is the theatre auditions where contestants have to prove to the judges once again that they deserve to be in the competition” Pedro continues The stiff competition this year will begin with a hundred contestants slugging it out for a grand prize of 7.5 Million Naira and a record deal with Sony BMG.
Sponsored by Etisalat in association with Royal Exchange and Pepsi. The journey to discovering Nigerian Idol will take the mould of the original Pop Idol. Host Misi and Anis will take TV viewers through auditions, the Theatre episodes, group work shop episodes all the way to the live shows.
The judges Audu Maikori, Jeffery Daniel and Yinka Davies will continue in decision making until voting begins. Commenting on the twist the show is going to take, all the three judges unanimously agreed that the show will not only be tough, but also exciting.
Nigerian Idol airs on 20 broadcast stations in Nigeria, UK and USA including AIT, STV, NTA, CRBCTV Calabar, GTV Abeokuta, Galaxy TV, PRTV Jos and KWTV Ilorin Others include DBSTV Asaba, ESBC Enugu, IMOTV, DITV Kaduna, HITV, TVC, Superscreen and SKY 204 and Dish 650 in the UK and USA.