OBI ASIKA: RE-VISITING AN ICON’S PROFILE

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Obi Asika was born in Lagos, (Island Maternity Home, State House) on the 3rd of October 1968. He hails from Onitsha, Anambra State, South-East of Nigeria. His father, late Dr Ajie Ukpabi Asika was Intellectual, Academic, and Administrator of former East Central State of Nigeria which covered all 5 the Ibo States from 1968 to 1975. Late Ajie Lived and Died for Nigeria.

His mother, Chief Mrs. Chinyere Asika is the former Presidential Adviser, NEPAD 2002-2007 and now Chairperson, Africa Peer Review Mechanism for Nigeria.

Young Obi attended the famous Ekulu Primary School, Enugu and then moved to Ashdown House, a school in England. His education continued in Eton College and from there to the University of Warwick where he studied law before coming to the Nigerian Law School to enable him practice in Nigeria. After his final graduation, he went to work as a legal analyst and later as an investment analyst.

Mr Asika has been practicing the Hip Hop culture since 1979; the same year he bought his first Hip Hop Record, ‘Planet Rock’ by Afrika Bambaataa. His love for music pushed him into record collection which later transformed him into a Disk Jockey. He was host and DJ of a popular radio show for University of Warwick Campus Radio and later a co-promoter of the Gatecrasher Balls, a series of party nights aimed at teenagers in schools around UK in 1984.

He was also co-promoter of “Biology”, a massive rave event showcasing the hottest UK and US Hip-Hop and R&B acts, including Public Enemy, De La Soul, Alyson Williams and 3rd Bass in 1989. The event was partnered with Russell Simmons’ Def Jam and RUSH Artists Management, New York. Obi was involved in all aspects of finance, marketing, conceptualization and logistics for the event, which sold over 40,000 tickets.

In a bid to channel his passion for music into his motherland, Obi returned to Nigeria in 1991 to join forces with his childhood friend and cousin, Olisa Adibua to conceive Storm Records in. Storm kicked off officially in 1992, and signed three artists through the Clapperboard Rap Show – a STORM initiative that was on 30 National TV Stations for over a year.

According to Obi, the military era did not give room for creativity and music expression and this discouraged him from the music business in 1993. He decided to set up an oil servicing company in the same year and concentrated on another wing of Storm Entertainment, which is event packaging. This got him involved with soccer, a game he loves very much and is financially committed to. His Storm management was part of the organizers of the World Youths Soccer Championship in 1999 as well as the Cup of Nations in 2000.

In 2004, with constructive pressure from Eldee Tha Don, Obi joined forces with Olisa Adibua to re-launch STORM Records, joining the metamorphosis and revolution of the Nigerian Music Industry. The rebound saw the sign up of artistes like Jazzman Olofin whose debut solo album, ‘Boiling Point’ was released in the same year. Dare Art Alade dropped his debut album titled ‘From Me2U’ in 2005. 2Shotz came on board in 2005, to release his third solo album ‘Commercial Avenue’ in 2006.

Ikechukwu is still thankful to Obi for his earnest supports, which led to the sign up and release of his debut album ‘Son of the Soil’ in 2006. The fire did not stop there – Yetunde Alabi also known as Sasha unveiled her album, ‘First Lady’ after several years with the credit to Obi Asika’s led Storm Records. The roll-call also includes GT the Guitar Man, Naeto C, Saucekid and remember – DJ Jimmy Jatt’s historic ‘Definition’ Album was released on the platform of Storm Records.

Obi’s doggedness has kept him afloat and outstanding in Nigeria’s music and Africa’s entertainment industry, this is why he is undoubtedly an entity to recon with. He married his long time girlfriend Yetunde (Bakare) on November 27, 2009 and recently (Thursday, May 26, 2011) they were blessed with a bouncing baby girl named Anulika Ayomikun Asika aka Triple A and with the hereditary title Kpari (princess of the royal umuezearoli clan of Onitsha-ado).

From The Jarmzone we say big ups to Obi and Yetunde… May the good Lord protect the new born and continue to bless you.

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