‘GET NAKED’ is a campaign put together to raise awareness about the risks of the incurable HIV/AIDS disease among teenagers and young adults. This initiative is primarily a result of the social and psychological stigma associated to the HIV virus as well as the AIDS disease. As young Nigerian youths, we experience our peers who either live or know someone that lives with this disease undergo prejudice as well as stigmatization and as a result, disclosure is less and risks are high.
According to Shei’, “The aim of this campaign is evident in our tagline: Go “BOLD” and “BARE”…protect yourself!”
This approach is a never before experienced one in Nigeria especially. Being a developing country, the GET NAKED campaign urges and seeks celebrity faces that the youth can IDENTIFY with, mentors and entertainment icons to get naked in a photo campaign to encourage safe sex, disclosure, and draw international attention to this disease through documentaries, TV shows and the print media- which will all be a follow up to the initiative.
The event will be taking place at Bheer Hugz Cafe, Ikeja Mall, Alausa on November 29, 2012. It starts at 12pm and is an entry free for all event. However, there are VVIP tags and security for the celebrities.
Official Partners: MTV The Wrap Up, Innovation Factory, Beer Hugz Cafe, Shola Animashaun Photography
Supported by: Pixie Dust PR, TruSpot!, Metal, Reel Radio, Ovation, Big Figure Small World, Progeny, OloriSuperGal.com.
SheiFunmi Yusuf is a 20-year-old media maven who specializes in entertainment journalism both online and prints also a freelance ON-Air/Social Media personality for media platforms, he has a creative insight and innovation which led to justness in his career.
Shei is the founder and editor of an entertainment/pop culture blog – SheiFunmi.net, a journalist at MTV UK, Nigerian Entertainment Today, On Air Personality for MTV – The Wrap Up, BBC UK, Channel 4, HBO Source, Gossip Editor at Pardon My Blog, freelance journalist for Ok! Magazine, Attitude Magazine, Y! Magazine and Africa’s music website ‘TruSpot’. He was the official blogger to do the live-feed of MTV Africa Music Awards 2010, Hip-Hop World Awards 2010 and the Social Media Officer/On-Air personality for Nigerian Idol Diaries, also a member of the Creative Team of the company Innovation Factory.
Out of his passion and efforts to revolutionize the grapevine culture, Shei has interviewed Hollywood and UK acts such as; Kelly Rowland, Tyga, Wiz Khalifa, Dawn Richards, Lloyd, Wale, Collins Pennie, Rotimi, Bow wow, Estelle, Cassie, Eve, KCI&JOJO, Kreyshawn, Steph Jones, Chipmunk, Aziz Ansari, OT Fagbenle, Jennia Fredrique, among others.
Over the years he has earned numerous media support and acknowledgement for his works from MTV, Perez Hilton, Abiola Abrams (BET), Trent Jones (Rocawear’s Roc4Life), Hollywood Memorabilia, Bella Naija, Ladybrille Magazine and many more.
Shei is an undergraduate of University Of Greenwich, studying Media and Communications after his associates at Houston Community College (In Media Studies). He decided to do this project after studying his enviroment/peers and their ignorance towards HIV/Aids also their reluctance to get tested or the fear of knowing what the outcome would be not leaving out the fact that people still are not knowledgable about the virus and more-so seeing how people with the virus are been treated and segregated, having had his share of this similar stigma experience as Shei suffers from Bipolar II disorder, he has decided to speak up, create awareness and knowledge to impact youths.